Chapter 4: Emerging Consumer Interests Through Tunable Ads
www.theemergence.io
Originally Published 3/5/19 I’ve been saying for years it’s not advertising if we’re interested, holding onto the promise of technology one day delivering on my wishful thinking. But here we are in 2019 with 3.2 billion users connected online through PC’s, laptops, tablets, smartphones, and smartwatches where ads influence our decisions whether by mirroring our behaviors or algorithmically choosing for us. Either way not only is there a disconnect between the advertiser and consumer interests but there is also a growing sense of manipulation and distraction.
Chapter 4: Emerging Consumer Interests Through Tunable Ads
Chapter 4: Emerging Consumer Interests…
Chapter 4: Emerging Consumer Interests Through Tunable Ads
Originally Published 3/5/19 I’ve been saying for years it’s not advertising if we’re interested, holding onto the promise of technology one day delivering on my wishful thinking. But here we are in 2019 with 3.2 billion users connected online through PC’s, laptops, tablets, smartphones, and smartwatches where ads influence our decisions whether by mirroring our behaviors or algorithmically choosing for us. Either way not only is there a disconnect between the advertiser and consumer interests but there is also a growing sense of manipulation and distraction.